Sohee Lee (with Layne Norton) present

REVERSE DIETING

It’s time to
END THE MISERABLE YO-YO DIETING CYCLE TODAY

The Reverse Dieting e-book teaches you how to wean yourself off of a fat loss stint, safely bring your calories back up, and bring your metabolism back to working order while minimizing fat gain. This will change the way you think about fitness progress and will transform your life for the better.

layne-norton-foreword

“Sohee poured her heart and soul into this book and spent many hours on the phone with me to make sure she left no stone unturned.

You will find hard scientific data on weight cycling, diet failure, bodyfat overshooting, and metabolic adaptation. You will also find a plethora of information on how to mitigate all these negative outcomes from dieting.

We want you to get to your best body but also do it in a healthy, maintainable way that doesn’t involve three hours of exercise per day and ultra low calories.

We both wish you the very best on your journey forward breaking the cycle.”

Here’s what’s wrong with most diets today
  • They don’t implement the use of sustainable methods to achieve the results. Instead, they promise rapid fixes via extreme measures. You drop fat faster, sure, but then you also put it back on that much quicker.
  • They expect your life to revolve around the diet. Social life? Friendships? Fun times? You can kiss all those goodbye – because the gym and the kitchen are your new best friends.
  • They don’t tell you what to do once the diet is over. Do you go back to living the way you used to? Do you continue subsisting on fumes for the rest of your days?
Reverse dieting is your solution. By combining the latest in both physiology and psychology, you’ll make the most of your time away from fat loss for long-term results.

reverse-dieting-buynow

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.

sohee-lee

My name is Sohee Lee. I’m a 20-something fitness writer and health and life coach with a fascination with psychology. As a writer, my aim is to present information that’s scientifically-backed, entertaining, and easily digestible.
 
As a coach, my purpose is to provide you with the tools you need to make a long-term commitment to fitness while preserving your quality of life.

“I created this product because I understand the pain of weight gain, of ending your diet and having no idea what steps to take next, of yo-yo dieting seemingly forever. I once ballooned 25lbs in a three-month timespan all in the name of “bulking” – and trust me, on my 5’2” frame, it wasn’t pretty.
 
I have made countless mistakes along my own fitness journey, and I’ve taken what I’ve learned to better not only myself but you as well. “
The yo-yo dieting stops now

Because you know what’s better than rocking a lean physique for one month out of the year, following by 11 months of “offseason”? Minimal weight fluctuations. Weight maintenance. A sound plan for the after-diet life that won’t have you going crazy.
 
Why is it that so many of us believe that a quick fix is the best way to get results? That crash dieting is the answer to that spare tire? That you’ll simply “figure out” how to keep that weight off later?
 
If you’re serious about long-term change, you must commit to a permanent lifestyle shift.
 
That means approaching fitness with a new perspective.

Crash dieting is out; sustainability is in.
We have to stop thinking about the results that we’ll get tomorrow and instead consider the long-term goal. We have to start putting our health in front of mere aesthetics and realize that, while there’s nothing wrong with wanting to look good, our bodies also need a break from chronic energy deficits.
 
That means that, at some point, we need to shift gears and increase our caloric intake. And if we do this in a sane, careful manner, we can restore our metabolism, revive our hormones, and even build some muscle while minimizing the fat gain.
CLIENT TESTIMONIALS
Heather S.: 5’7”, 40 y/o
Coach: Sohee Lee
End of fat loss
heather-end-of-fat-loss
End of reverse dieting
heather-end-of-reverse-dieting

Over the years, I’ve been through several rounds of figure competition prep and various meal plans to refine my body. I’m fortunate in that I’ve never worked with a coach that prescribed me a dangerous and unhealthy caloric intake and cardio regime. However, my body was still in need of a rest from being in a deficit for so long.

I started reverse dieting with Sohee in November of 2013, and over that time, I experienced a significant increase in both strength and energy. My food choices were able to expand greatly. I was planning fun and wonderful family meals with lots of great carbs and there was never a reason to feel bad about anything because it was all a part of my plan. Fruits, starchy veggies, breads, pastas, sweets…whatever I wanted was within reach as long as I made it part of my plan. Oh, and I also maintained or, at times, lost weight while increasing my caloric intake!

Above all else, the most important benefit to me of reverse dieting is that it allowed me to learn a new, balanced way of eating. On top of that, I didn’t need to worry about having a negative impact on my impressionable three-year old daughter.

I have learned how to be a positive role model for eating healthy, balanced, and moderate, and in a way that is going to fuel my body for success.
 

Lauren Dasher: 4’11”, 29 y/o
Coach: Sohee Lee
End of fat loss
lauren-dasher-end-of-fat-loss
End of reverse dieting
lauren-dasher-end-of-reverse-dieting
Post-reverse dieting fat loss
lauren-dasher-post-reverse-dieting-fat-loss

Like most American women, I have trouble remembering when I wasn’t dieting – or at least talking about needing to be on a diet. I tried every wrong way in the world until I started educating myself and subsequently found Sohee, learned the right way to diet, and saw more progress in six months than in all of my previous attempts combined. The former chubby girl felt lean and mean, and just in time for summer!
 
Then she suggested that I reverse diet…gain weight? On purpose? It’s an intimidating prospect to actively be gaining a little weight, but I’ve learned what a critical time it is.
 
Reverse dieting is when I really met my goals. I looked forward to every. single. workout – I felt incredibly strong and powerful. Eating was definitely fun – for a little girl, I was putting away some serious carbs. And the weight gain that I was terrified of never materialized the way I thought it would.
 
I absolutely got a bit “fluffy” and soft, but I still wore the same jeans for most of my reverse diet phase.
 
I’ve gone back to fat loss because I wanted to see what I had built – and it was shorts season. But that will never be my only goal. Being lean is fun, but there’s so much more to my fitness life now.
 
I will reverse diet again – and mostly because I have some different goals to meet than at the end of a tape measure. Deadlifts, I’m coming for you!

WHAT YOU’LL LEARN FROM THIS E-BOOK
  • Why diets make us fatter
  • Why you should pay attention to metabolic adaptation
  • Who’s susceptible to metabolic damage
  • How your psychology works against you when dieting
  • What happens to your hormones when you diet
  • Why you can’t fix metabolic adaptation by pushing through it
  • How to set your baseline reverse dieting macros
  • How to assess and make changes along the way
  • What kinds of food choices to make to get to your goal
  • How to pair your training program with your nutrition
  • How to wean yourself off of hours of steady-state cardio
  • When to end reverse dieting
  • What kinds of results to expect with reverse dieting
  • What to do once you’re done reverse dieting

reverse-dieting-buynow

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.

REVERSE DIETING IS YOUR SOLUTION
But don’t be fooled – this is not for the weak-hearted.

The purposes of reverse dieting are as follows:

  • restore metabolism
  • restore hormonal health
  • build muscle
  • minimize fat gain
  • prime the body for easier fat loss later down the road

 
All of this to say, this is not a weight loss program.

If you’re looking to whittle your middle right at this very instance, this is not the right product for you.

On the other hand, if you want to make your long-term health a priority and get that metabolism raging, then keep reading.

Bear with me here.

I understand that the idea of intentionally eating more food and possibly watching the scale weight go up is not inherently enticing.

And you may be wondering, why in the world would I do that?

If you’ve been dieting for a long time and you’ve found yourself spending increasingly more time in the gym while your food portions have dwindled away with not much to show for it in the way of results, you may want to consider reverse dieting. In fact, I would urge you to do so.

Because the fact of the matter is, if you starve your body enough, it will stop responding. Instead of blasting the fat away as you diligently track your food, chug your water, and squat squat squat, your body will work that much harder to hold onto every ounce of fat that it has.

Maybe you’ve found yourself working increasingly harder to no avail. You’ve been feeling like you’re throwing yourself against a brick wall that simply refuses to budge.

It’s time to give your body a break.

Hear me out. If you’re careful and calculated with your food increases, so many great things can happen. You’ll feel much more energized, all of your lifts will go up in the gym, and you can bid adieu to poverty macros.

Take my long-time client Samantha, for example. When she came to me, she was 5’10” 160lbs with a 27-inch waist. We dieted her down, and after a few months, she was feeling constantly fatigued and groggy, with her motivation at an all-time low. At that point, we switched gears and transitioned her into a reverse dieting phase for a solid nine months. She put her trust in me as her coach and stuck to her nutrition program diligently.

Here are her results:

samantha-graph-data

samantha-graph

Do you see what happened there?

During a timespan of nine months, she was able to exceed her starting Calorie intake by over 800 per day. Not only that, but she ended up a good deal leaner than she first came to me – four pounds off the scale and 3.5 inches off the waist, to be exact. While eating more food.

She was patient and consistent, and she is now enjoying the fruits of her labor.

Because listen: she may weigh six pounds more now than at the end of her diet, but she’s only put 1.5 inches on her waist while adding 1100+ Calories daily. We were able to push her food intake far, far more than her measurements increased.

This, my friends, is what we call a net win.

Reverse dieting will always be one of the most important things I have done for my health. Not only did I dramatically increase my food intake with minimal fat gain, my performance as an athlete skyrocketed and it allowed me (along with flexible eating) to reestablish a healthy relationship with food. For the last two years, I have battled binge eating disorder, and reverse dieting was instrumental in my finally overcoming this.

To anyone that is hesitant to give it a try, I say don’t wait. The science behind it is solid, and my body is a living testimonial to its effectiveness!

Samantha T. Testimonial

Or take another long-time client of mine, Alida. She first came to me back in January with an extensive history of crash dieting. At 5’8” 160lbs, she was running on fumes: 1200 Calories and more than two hours of cardio per day, to be exact. What’s more, she wasn’t making any progress for all the work she was putting in.

Over the past eight months, we have very slowly increased her macros. To date, here are her results:
 

alida-graph-data

alida-graph

 
Do you see what I see?

I see a huge spike in calories.
I see a smaller waist.
I see minimal, minimal bodyweight gain – particularly in light of how much more she’s eating now.

Another net win.

My fitness journey has been long and frustrating at times until now. When I came to Sohee several months ago, I had already seen and been working with several trainers and nutritionists over the last 13 years. I am not a fitness competitor but have a strong passion and desire to be fit, healthy and YES, I wanted the body to reflect my hard work.

My Hungarian background left me with not the best platform on proper nutrition but once I started working out and learning about food, that changed. However, I went completely the other way: lots of workouts and cardio, cardio, cardio, eating like a mouse, restricted foods, super low calories, and following someone else’s diet. I was hungry all the time and unable to maintain the body weight and figure I desired. The most frustrating part was the nutritionists and trainers who made me feel like I didn’t have strong enough willpower to stick with their prescribed “clean eating” diet.

A friend turned me onto IIFYM and that is where I found Sohee. She is truly the light in a dark world of self-deprivation, unbalanced eating and life style, as well as guilt and shame. She walked me through and taught me how to have a different relationship with food and exercise. It didn’t come easy and I fought her many times but she was patient and, most of all, caring. She’d been there before and understood where I was coming from.

I am not where I want to be yet, but I have to remember that I was on that harsh, hard, pressing road for many years. It will still take some time for my body as well as my mind to adjust. I can’t and don’t expect change overnight anymore. Not if I want lasting, maintainable change – which I do. I want to fix what’s been broken for so many years. I had to be willing to put in my time to get there. On a spiritual level, I feel God has presented Sohee as His instrument to help guide me and I had to trust her. This again was hard because it went against everything I had been taught. Today, I am ever grateful to her and I know she will help so many in the future! Thank you, Sohee, for always having my back!

Alida L. Testimonial

 

reverse-dieting-buynow

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.

 

Here’s what you get with this product bundle:

The Complete Product Bundle

product-bundle

  • Reverse Dieting e-book – $99 value

  • How to Count Macros e-book – $21 value

  • 6-week training program to pair with your reverse diet – $215 value

  • 10 conditioning workouts lasting anywhere between 5 to 30 minutes – $200 value

  • Access to exclusive reverse dieting Facebook group with Layne and Sohee – $300 value

  • Replay of live reverse dieting Q&A webinar – $100 value

TOTAL value of the Reverse Dieting manual? $935

You won’t find a more comprehensive reverse dieting guide than this
add-to-cart

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.
CLIENT TESTIMONIALS
PolianaP: 5’5”, 31 y/o
Coach: Sohee Lee
End of fat loss
heather-end-of-fat-loss
End of reverse dieting
heather-end-of-reverse-dieting

After a six-month long very strict diet (very low calories) I started looking for “an exit”. The diet was very successful as I was able to lose fat while maintaining lean mass. However, I knew that I couldn’t be on a diet like that one forever.
First, the diet required too much discipline and “willpower.” Second, I started to worry about having my metabolism damaged.

I then started to research about reverse dieting and that seemed to me very logical: slowly increase calories in order to boost your metabolism with minimal fat gain in the meantime. As it so happened, Sohee was starting a reverse diet group and I decided to join it. I started my reverse diet journey in November of 2013 and until April of 2014 it was a very smooth ride: more food, better workouts, and no fat gained.

Actually, on April 1st, I was leaner than when I started. Later I found out that that made me a hyper-responder and that I was in the minority. In the beginning of April, I injured my shoulder which made hard to keep my workout routine the same. After that, I ended up gaining some weight in the following month.

Nevertheless, I really enjoyed the 9-month ride! People just can’t believe that I follow a “diet” because there are no off-limits foods and the carbs are plentiful.
 

Jessi Jean: 5’4”, 23 y/o
Coach: Layne Norton
Before reverse dieting
lauren-dasher-end-of-fat-loss
End of reverse dieting
lauren-dasher-end-of-reverse-dieting
End of contest prep
lauren-dasher-post-reverse-dieting-fat-loss

My story of reverse dieting and then my transition into contest prep is not one that is absolutely mind blowing, but even the little changes I experienced throughout the journey absolutely changed my life.

I came to Layne after an incredible restrictive/ “clean eating”/copious amounts of cardio contest prep desperate to find some sort of balance again. I had gained over 20lbs post show and my hormones were completely out of whack.

As I begun the reverse diet and slowly increased my calories week to week, I began to regain a sense of balance in my life. My strength in the gym continued to increase while the weight I gained was minimal. My relationship with food was normalizing again as no foods were off limits.

As the weeks passed my hormones, mood swings, and emotions started to balance out as well.

In the middle of my reverse diet, I had surgery and was unable to train for about 4-5 weeks. I did not maintain the same rigid consistency with my nutrition during this time and put on about 5-7lbs. Although I was uncomfortable with the weight I was at, I knew that if I continued to push as many calories as possible it would pay off when I began to cut for contest prep.

After my recovery, I began to train and increase my calories yet again. At the end of my reverse I had put on about 11lbs total. This may sound like a lot, but what amazes me is that throughout my 24-week contest prep I was able to lose over 23lbs without starving myself or doing cardio twice a day as I had done during my previous prep. In fact, the most cardio I ever had to do throughout my contest prep was four 30-minute HIIT sessions per week. I never spent more than two hours a day total in the gym and was able to maintain incredible strength and energy throughout the entire prep process. This was not the case in my previous prep.

My hormones were stable the entire prep and I truly feel great. Not restricting any foods and following a flexible diet has also been a huge blessing. I feel no need to binge as I can eat whatever I want within my allotted macros while continuing to make progress towards my goals. This has been nothing short of freeing.

I have regained my love for the sport of bodybuilding and am forever grateful for all that I have learned.

I look forward to beginning my next reverse diet following this competition season and hope to maintain as much leanness as possible while increasing my macros, strength, and athletic abilities.

WHAT THE EXPERTS ARE SAYING

bret-contrerasBret Contreras, MA, PhDc, CSCS
Co-author, Strong Curves

I’m going to be completely honest – I freakin’ love Sohee Lee. I love her passion, I love her dedication, and I love her talent. Not only is she one of the best writers I know, she also surrounds herself and learns from the best people in the field. She interned with Eric Cressey and Tony Gentilcore at Cressey Performance, one of the best strength & conditioning facilities in the world, she currently works with Layne Norton, who embodies the ultimate combination of strength, physique, and brain, and she even studied my program design intensively so she could help her clients attain great glute development (and believe me, she does – I’ve seen her clients’ results).

Sohee’s Reverse Dieting eBook is phenomenal. I should mention that I use reverse dieting with my own clients ever since learning about it from Layne Norton and Eric Helms – I can attest that it is the optimal approach to post-dieting. Sohee perfectly nailed down this e-book. She talks the talk and walks the walk, and I completely vouch for Sohee’s credibility and product.

adam-bornsteinAdam Bornstein
New York Times best-selling author and award-winning fitness editor

The funny thing about diets? Almost everyone is either getting on or getting off a program, and neither group is satisfied. And as someone who has reviewed almost every diet imaginable, it’s not the way to go. That’s why Reverse Dieting is a refreshing look at how to eat. Sohee has done a great job of creating a sustainable plan that helps anyone understand fat loss–and how eating more can help you drop pounds. It’s the perfect blend of science, practicality, and patience. In the end, it’s what usually works best.

layne-nortonLayne Norton, Ph.D.
Founder, BioLayne

In the fitness industry everyone is trying to sell you on themselves. That’s not necessarily a bad thing, but 99% of people go about it the wrong way. They default to extremism, pseudoscience, and outright lies in order to snare clients and make themselves appear more intelligent than they are. Most people are trying to sell you a magic potion or secret program. One of the things that makes Sohee Lee unique is she isn’t going to lie to you. She will be the first to tell you there are no magic programs. Not only does she use an evidence based approach to fitness, but she also thinks outside the box and truly cares about her client’s success. Not just in the short term, but for their life. Her goal is not to get someone to drop 30 lbs – it’s to get them to drop and keep it off for good in a safe, maintainable fashion.
Frequently Asked Questions
Q: Will this program have a meal plan for me that I can follow?

A: No, there is no meal plan contained in this program. I want you to learn about what and how much you’re eating, and a meal plan isn’t going to teach you rather. If you’re unfamiliar with how to count macros, you’ll be receiving the How to Count Macros as part of the product bundle and you can start there.

Q: I have food allergies and intolerances. Is this program for me?

A: Yes! The beauty of counting macros is that you have the freedom to fit in foods you enjoy. As long as you hit your allotted macronutrient numbers and get in sufficient fiber, all food is fair game. If you have an intolerance or an aversion to any food, don’t sweat it.

Q: Can I follow intermittent fasting/Paleo/carb cycling while I reverse diet? Will this affect the results?

A: Technically you can, yes.

It’s going to take some time to find what way of eating works best for your needs. You may find that you’re not really a breakfast person, and the thought of food first thing in the morning may make you sick. If that’s the case, there’s nothing wrong with waiting until later in the morning to break your fast.

I encourage you to be mindful of how certain foods, meal sizes, and meal distributions make you feel and adjust accordingly.

What will matter most in determining your success on this journey will be your consistent adherence to the program, which is largely contingent upon your personal preferences. If you don’t find the method that makes you feel your best and takes into account your individual needs, your chances of failure will greatly increase. To that end, personal preference will always trump what is considered optimal by science.

Q: I’m injured. Should I wait until later to reverse diet?

A: You don’t have to stop reverse dieting completely; you can simply slow it down. You can still make progress with your metabolism without training, but understand that your energy expenditure will understandably be drastically decreased.

How bad is the injury? Very few injuries mean you’re completely barred from the gym. Anything at all? Something is better than nothing, even if it means sticking strictly to isolation movements.

Try to make some modifications in the gym just to get some kind of training effect. Figure out what you can do within the context of your injury.

If your lower body is injured, you can increase the training volume of your upper body. Rather than getting down on yourself about your misfortune, see it as a golden opportunity to finally focus on those pull-ups you’ve been meaning to master, or maybe hone in on developing those boulder shoulders you’ve always coveted.

If it’s an upper body injury – say, a broken arm, you can still get in the gym and train your lower body. Can you do leg extensions? Leg curls? There are numerous ways to get creative in the gym.

If, however, you are unable to resistance train at all for whatever reason, keep in mind that the accompanying hormonal adaptations will not occur. Subsequently, the fat to muscle ratio will shift more in favor of fat.

reverse-dieting-buynow

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.

I’ve invested a lot of time putting this product together, and I can promise you that it’ll be worth your time.

If for whatever reason you are unsatisfied with this product, however, you’ll get every penny back.

Still not convinced? Contact me and I will get back to you at my earliest convenience.

The Reverse Dieting product is a digital e-Book available for instant download. No physical product needs to be shipped.
You can read it on your computer or your preferred e-reader.

Required legal disclaimer: Due to recent laws from the FTC, it is required that all companies identify what a “typical” result is. The results depicted on this website are actual results of real clients who followed the nutrition program outlined in this e-book to the T and trained diligently. If you do not consistently adhere to this program, you will not get results. If you want results, you should take action and follow this program.

 

 

reverse-dieting-buynow

*Reverse dieting ebook is not mobile friendly.
If you believe that you are familiar with reverse dieting and do not need additional help or support, then this product is not for you.
If, on the other hands, you are looking for a solid introductory guide and believe you will benefit form having access to Layne and Sohee with your questions, then you’ve come to the right place.